The Power of a Twist in the Tail - and why Essays shouldn’t have one
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Whatever you are writing, it’s always important to remember that readers anticipate. Thus, the opening to your piece sets the expectation for a reader.
In fiction, a twist in the tail works because of this anticipation.
Readers instinctively project forwards, assembling clues as they go. A good twist doesn’t come out of nowhere. It reconfigures what the reader thought they understood. The clues were there all along, but they add up to something unexpected. That’s why a twist is so satisfying: it surprises us and, yet, makes perfect sense in hindsight.
But in academic or professional writing, the opposite is true.
An essay should never have a twist. Your reader should not be misled, wrong-footed, or jolted off course. Instead, they should be taken on a journey that is clearly signposted at the outset. Your introduction establishes the destination; your structure provides the route. By the time they reach your conclusion, the reader should feel informed, not ambushed. Your conclusion should re-visit the argument made in the introduction and, essentially say, “There! I told you I was right at the start.” There should be no surprises.
Both genres of writing share the quality of the reader’s anticipation. But they use it to achieve different outcomes.

